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Case file 001 · Company retreat · Palm Springs

BKID, reconnected.

How we brought an interior design firm’s Sausalito and Palm Springs offices into one room, welcomed a new teammate in her first week, and gave a founder a clear view of the year ahead.

Client
Team
7 people, 2 offices
Dates
Sept 14 to 17, 2026
Length
4 days, 3 nights
Year
Second retreat with Tro
0:00 / 0:00

01 · The brief

What the founder, Brad, needed to leave with.

See the vision aheadA shared picture of where BKID is going in the next year.
Bring two offices togetherSausalito, and the Palm Springs office he opened a year earlier.
Welcome a new hireA new designer in her first week, meeting the whole team at once.
Build Palm Springs momentumEnergy and ideas for winning more desert clients.

02 · The planning

We didn’t hand Brad a package. We handed him options.

Every recommendation was built around his goals. Brad saw the full field in each category, side by side. Here is what we presented, and what we chose.

19vendors and venues presented
3categories compared side by side
1 monthearlier than planned, to save on cost
  • Alcazar Palm SpringsBoutique, 5 poolside kings, close to the founder’s home

    ChosenStrong boutique value, everyone under one roof, coffee and bikes included.

  • A private buyout estateSix suites with a full kitchen and a meeting room, all to themselves

    Also considered

  • A midcentury studio hideawaySix studios with private patios and fire pits

    Also considered

  • A boutique wellness hotelSalt spa, cold plunge and a quiet, restorative pace

    Also considered

  • A north Palm Springs innKing suites in a calm residential neighborhood

    Also considered

03 · The four days

Arrive, align, unwind, reflect.

  1. Arrivals and check-inAlcazar Palm Springs
  2. Project site tourA walk through a live BKID renovation, then drinks at Brad’s home
  3. Welcome dinner

04 · The moment

The team, on one wheel.

With Dr. Laurence Hillman, the team’s archetypes came together on one wheel.

Before

Everyone completed an archetype assessment ahead of the retreat.

On site

Results met on a single team wheel. Brad carried the largest Warrior, leading from the front.

After

Not a label. A shared language for how each person works, and where they can grow.

See the archetypes on the Tro team bench →

The real team wheel from Laurence’s report goes here.

05 · What changed

Two offices. One team.

A new hire, at home in week oneShe met the whole team in person before working mostly apart, and started with relationships instead of introductions over email.
A shared languageThe archetype wheel gave everyone words for how they work, and a picture of what to build on next.
Palm Springs, owned by everyoneThe Sausalito team saw the desert office, a live project and the market up close.
Booked againBKID wants to repeat the archetype work next year, as a follow-up to see what moved.

06 · In their words

Said after.

Unscripted, from the people who were there.

Exhibit A · Founder

“With a team split between the Bay Area and our desert office, Tro handled every detail. The programming put us on a different playing field, and we saw the vision for what comes next, together. We couldn’t have done this on our own.”

Brad Krefman, Founder, BKID
Exhibit B · Team

“That won’t be my last sound bath. I’ll be back for many more.”

Gwen, BKID team

07 · The photos

Shots from the retreat.

The space, set for breathwork and sound
Day 02 · Before the sessionThe space, set for breathwork and sound
Sound meditation, before the first bowl
Day 02 · 3:00 pmBreathwork, then sound meditation with Bradley
The team on an architecture tour at Sunnylands, Rancho Mirage
Day 03 · 9:45 amSunnylands architecture tour
Day 03 · 11:45 amPaint & Fire, hands on
The BKID team on a balcony, photographed by Amber Linn
Day 02 · 5:30 pmTeam portraits by Amber Linn
The BKID team on a project site tour
Day 01 · 5:00 pmProject site tour
The courtyard at Bar Issi, Palm Springs, at night
Day 02 · 6:30 pmDinner at Bar Issi

Portrait photography by Amber Linn.

Ready when you are

Let’s plan yours.

Tell us the basics. The office replies personally, usually within a few hours.

  1. 01We read every note and reply within a day.
  2. 02A short call about your team and goals.
  3. 03Options, side by side, like BKID saw.
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